Our Story

The Founder's Story

Years ago, our founder Mr. SK moved back to Hong Kong from the United States. As a wine lover himself, Mr. SK took an adventurous trip of exploring wine varieties in Hong Kong and realized that options were very limited to certain countries.


To expand the access to foreign wines, Mr. SK established Just Wine Limited in 2015 to further broaden Hong Kong wine lovers' interests in other country's wine, like Portuguese & Australian. Mr. SK believes that good wine doesn't necessarily have to be pricy and that people should have the option to choose between table, commercial, to premium wines in line with their budgets.


Ever since then, Just Wine has been thriving with nothing but only one goal - to provide high-quality wines to everyone on different occasions and for different purposes.

The Growth of Just Wine

Just Wine has now evolved to selling not just wines, but also other varieties of liquors catered to everyone's interests. In light of the growing popularity of sakes, Mr. SK specifically asked one of his Japanese friends, who also happened to be a sake lover, to handpick a few excellent sakes that are of excellent quality but at a reasonable price.


With over 20 years of experience in the wine industry, Mr. SK continues to lead his team to offer people the best choices with the most terrific alcohol sensation.

Our Philosophy

To simply build an attentive relationship with our customers and serve them with the finest selections and wine knowledge we obtain.